2. This image shows a child holding hands with a male and female manikin, as if they were her parents. Again, the use of a child promotes pathos since everyone feels the innocence and vulnerability of a, preferably small, child. Ethos is also used as a rhetorical device in this campaign ad since at the bottom of the picture UNICEF 'signs' it. Since UNICEF is an international organization that helps children and is well recognized, we entrust ourselves into it.
Here are some pics that I found which I thought were pretty good too.